Mimicry is a term used in biology to describe a form of imitation that is beneficial to the survival of living organisms. For example, poisonous insects are mimicked in their external form to deter predators. The term ‘social mimicry’ comes from psychology and describes the behaviour that people unconsciously imitate each other. We mirror movements, imitate speech or dress exactly alike after a while. All of this leads to greater closeness and sympathy.
We tend to see the act of imitation as something embarrassing. Individuality is highly valued. But it is an unconscious act of love that leads us to a deeper understanding of each other and to form relationships and communities.
The sociologist Gabriel de Tarde describes in ‘The Laws of Imitation’ that people always copy each other when they are in close contact, even if they are in rivalry with each other. From a neurobiological perspective, imitation serves to gain a sense of belonging. We find people who resemble us more likeable. This means that even in competitive situations, unconscious mechanisms take effect to generate sympathy.
Old ideas are the basis from which innovation in design can emerge. New aesthetics usually imitate existing visualities and combine them in new ways. The process that leads to innovation can therefore always be understood as collective work.
In the important role that individualisation plays, the beauty of imitation is often overlooked. Yet it is absolutely necessary for the development of truly individual inventions. Uniqueness and imitation therefore form a paradoxical pair of opposites.